Storefront signs
The sign over your door plus the graphics on your glass. The starting point for shops, salons, clinics and restaurants in retail centers.
Explore storefront signs
Business signs · Dallas Fort Worth
Business Signs Matched to How Customers Find You
A roadside sign, a lit storefront, a logo behind the front desk: every business needs a different mix. Tell us where your customers come from and we will recommend the signs that reach them, then design, permit, build and install them from our Carrollton facility.
Which sign is right for my business?
Start with where customers first see you. If they find you from a busy road, a monument or pole sign does the reaching. If they park or walk up to your door, a storefront or building sign carries your name. Inside, a lobby sign and wall graphics confirm they are in the right place. Many businesses end up with two or three signs working together.
- From the roadMonument and pole signs
- At the doorStorefront and building signs
- InsideLobby signs, wayfinding and wall graphics
- On the moveVehicle wraps and decals
Sign selector
Find the sign that fits your business.
Pick your type of location and how customers reach you. The selector narrows storefront, building, monument, pole, interior, illuminated, window and vehicle signs down to the few that make sense for you, with a link to each one.
Win the drive-by.
Drivers decide in seconds. Height, contrast and simple messaging matter more than detail, and the sign has to clear parked cars, trees and neighboring buildings.
Own your fascia.
In a shopping center, your storefront sign is your identity among dozens of tenants. It has to follow landlord criteria and still look unmistakably like you.
Make the first impression inside.
Lobby and reception signs tell visitors they are in the right place and set the tone for the meeting that follows. Wayfinding keeps them moving.
Turn every trip into an ad.
Service vans, box trucks and trailers are seen in every neighborhood you serve. A wrap turns a fleet you already own into advertising.
Brand visibility
Your sign is working every hour you are open, and every hour you are not.
A sign tells new customers where you are, reminds regulars you are still there and says something about the business before anyone opens the door. A crisp, well-lit sign says you are established and paying attention. A faded panel or a vinyl banner that never came down says something too.
The businesses that look most put together are consistent. The same logo, colors and typeface appear on the road sign, the fascia, the door and the lobby wall. When every piece matches, a new business looks like it belongs and a small one looks bigger than it is.
- Found from the road, recognized at the door
- One logo and color system on every sign
- Lighting where you are open after dark
- Materials chosen for Texas sun, heat and storms
Roadside or storefront
Reaching drivers versus greeting visitors.
The two questions that shape most decisions: how far away does the sign need to work, and who controls the wall or the ground it will sit on?
| Compare | Storefront or building sign | Monument sign | Pole or pylon sign |
|---|---|---|---|
| Where it goes | On the fascia or wall of your space | At ground level near the entrance or drive | Raised on one or more posts near the road |
| Who it reaches | People parking, walking up or passing slowly | Drivers approaching and turning in | Drivers at road speed, from farther away |
| Best when | Your space faces a parking lot or street | You have frontage and a defined entrance | The building sits back or is hidden from the road |
| Who approves it | Your landlord, then the city | The property owner and the city | The property owner and the city, and some areas restrict new pole signs |
| Shared or yours | Usually yours alone | Single business or several tenants | Often carries several tenant panels |
Plenty of businesses use both: a storefront sign for the door and a panel on the center's monument or pylon for the road.
Sign types
Eight kinds of business sign, and where each one earns its place.
Each type links to a full guide with materials, lighting, permits and project examples.
Building signs
Letters and logos mounted to the wall of a freestanding or multi-story building, scaled to be read from the road and the parking lot.
Explore building signs
Monument signs
A ground-level sign on a solid base at your entrance. It marks the driveway and gives the property a finished, permanent look.
Explore monument signsPole and pylon signs
A raised sign on one or more posts for businesses that sit back from the road or compete with heavy traffic for attention.
Explore pole and pylon signs
Illuminated signs
LED lighting inside letters, cabinets and monuments, so your name stays readable after sunset and on dark winter afternoons.
Explore illuminated signs
Interior signs
Lobby logos, reception walls, office signs and interior wayfinding that carry the brand past the front door.
Explore interior signs
Window graphics
Hours, services and branding on the glass, from simple cut lettering to full-coverage printed film.
Vehicle wraps
Wraps and decals that put your name and number on every service call and delivery route.
Explore vehicle wraps
Exterior and interior
Outside gets them to the door. Inside finishes the job.
Exterior signs do the finding. They need scale, contrast and, for many businesses, light. They also face Texas sun, wind and hail, so materials and fastening matter as much as the design.
Interior signs do the confirming. A dimensional logo behind reception, suite and restroom signs down the hall and wall graphics in a waiting area tell visitors they are in the right place, and that this is a business that cares about details.
- Exterior: storefront, building, monument, pole and window
- Interior: lobby logos, office signs, wayfinding and wall graphics
- The same brand standards on both sides of the door
Before you decide
Five questions that narrow the choice quickly.
Bring rough answers to these and the first conversation about your sign gets specific fast.
01
Do you own or lease?
Tenants usually work within the landlord's sign criteria. Owners answer mainly to the city sign code, which brings more freedom and more decisions.
02
How do customers arrive?
Road traffic, a shared parking lot, foot traffic or appointments only. Each one points to a different primary sign.
03
Are you open after dark?
If customers look for you in the evening, or on short winter days, an illuminated sign keeps you findable.
04
What is already on site?
An existing pole, monument or cabinet in sound condition can often take a new face panel instead of a new structure.
05
Are your brand files ready?
Vector logo files and brand colors make design faster and more accurate. If all you have is a photo or a JPG, send it anyway and we will tell you what we need.
One team from the first photo to the final bolt.
Survey, design, permitting, fabrication and installation stay with Signs Express, so nothing gets lost between vendors.
Project gallery
Signs for businesses across the Metroplex.
Clinics, salons, studios, retailers and service companies: a cross-section of business signage from the Signs Express portfolio, outside, inside and on the road.
How we deliver
One team, from survey to switch-on.
Every business signs project follows the same six steps. Here is what each one means for this sign type.
- 01
Discover
We learn how customers find you, then survey the site: sightlines, walls, frontage and any existing signs.
- 02
Design
We recommend the right mix of signs and design them as one family in your logo, colors and typeface.
- 03
Engineer
Each sign gets the structure, fastening and power plan its location calls for, on the wall or in the ground.
- 04
Permit
We check your landlord criteria and the city sign code, then prepare and submit the permit applications.
- 05
Fabricate
Signs are fabricated at our Carrollton facility, with colors and finishes matched across the whole set.
- 06
Install
Installation is scheduled with you, and each sign is checked in place before we hand it over.
Related projects
Proof, not promises.
Dallas Fort Worth
Business signs for the way DFW gets around.
Dallas Fort Worth is a driving region. Many customers first see a business from a highway frontage road, a wide suburban arterial or across a crowded retail parking lot, and a sign that works on a quiet street can vanish there. Sign rules also change at every city line, so a sign that suits an office park in Plano may need rethinking for a retail pad in McKinney. We design for the road your customers actually use, build at our Carrollton facility and install anywhere in DFW.
- Dallas
- Carrollton · HQ
- Richardson
- Plano
- Frisco
- Allen
- McKinney
- Arlington
- Fort Worth
Free project review
Not sure where to start? Start with a photo.
Send a picture of your building or space, your logo and a line about how customers reach you. We will recommend the signs worth making and the order to make them in.
- A photo of the building or site, even from a phone
- Your logo or brand files, if you have them
- The city where the sign will be installed
- Landlord sign criteria, if the space is leased
Straight answers
Business Signs: your questions, answered.
Something else on your mind? Call (469) 901-3108 or send the details through the quote form.
What signs work best for roadside visibility?
Monument signs and pole or pylon signs. A monument sits at ground level near your entrance and works well where traffic is moderate and the building is close to the road. A pole or pylon sign raises your name above cars and landscaping for faster roads or buildings set far back. Local zoning decides which types and sizes are allowed.
What signs work for a storefront in a shopping center?
Usually channel letters or dimensional letters on the fascia, plus window graphics on the glass. Your landlord's tenant sign criteria will set the size, color and lighting rules. If the center has a monument or pylon, ask about a tenant panel for the road.
What signs work inside a business?
A lobby or reception sign with your logo, office and suite signs, interior wayfinding and wall graphics. Dimensional letters and halo-lit letters are popular behind front desks because they carry the exterior brand inside at a scale people see up close.
How many signs does a small business need?
Most need one primary exterior sign that people can read from where they approach. Many add window graphics, a panel on a shared road sign or a lobby sign. We recommend starting with the sign that brings customers to the door and adding others when they solve a real problem.
What is the process for getting a business sign?
Survey, design, engineering, permitting, fabrication and installation. We visit the site, show the sign on a photo of your building, detail how it mounts and gets power, secure landlord and city approval, build it in Carrollton and install it. You deal with one team throughout.
Do business signs need a permit?
Most exterior signs in DFW cities require a sign permit, and illuminated signs involve electrical work that must be done by a licensed electrical sign contractor. Interior signs and window graphics often have fewer requirements. Rules vary by city, so we check the code for your address as part of the project.
Where can I get business signs made near me?
If your business is in Dallas Fort Worth, we are close by. Signs Express fabricates at its Carrollton head office and manufacturing facility and installs across the Metroplex, including Dallas, Carrollton, Richardson, Plano, Frisco, Allen, McKinney and Fort Worth.
Can you update or repair the sign I already have?
Yes. We repair and maintain existing signs, replace LED components and power supplies, and replace face panels on cabinet, pole and monument signs. If the structure is sound, a new face is often the simplest way to put a new name or logo on an old sign.
Keep exploring
Related sign types
Storefront Signs
The sign over the door and the graphics on the glass, working together to turn passing traffic into walk-ins.
Building Signs
Wall-mounted letters, logos and cabinets, scaled to identify a building from the road and engineered for the wall they hang on.
Monument Signs
Low, freestanding signs that mark the entrance and match the architecture behind them.
Commercial Signs
Complete sign programs for retail centers, office and industrial properties, managed from survey to maintenance.
Start with the space. End with a landmark.
Your next landmark starts here.
Tell us what you are building and where. We will help you choose the right sign system and handle the approvals, fabrication and installation.